What We Do

Take a look at what we do best, or go back to the home page.

Ethnography

Uncovering the shopper truths while separating habitual from unconscious. Delving into actual behaviour

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Customer Experience

Immersing in the shopper’s world, JDI helps develop commercially savvy growth strategies and more

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Innovation

From ideation and creation to exploration and evaluation, the JDI Framework assists in your journey

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Branding and communications

In the ever changing media landscape, JDI captures the dynamic relationships between your brand and consumers

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Packaging

At times oversimplified or neglected, JDI assists from conceptualisation and planning through to impact on the shelf

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Segmentation

Segmentation is complicated, but results shouldn’t look like waffle. Results from JDI are easy to understand, actionable and clear

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Inbound multinational studies

Assisting clients locally or across the Asia Pacific, JDI has the expertise to seamlessly operationalise project logistics

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Research toolkit

JDI uses a variety of approaches and techniques, balancing these with discipline, creativity and flexibility

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