Research toolkit

JDI use a variety of approaches and techniques, balancing these with discipline and creativity, and customising these to suit project needs. The team at JDI have conducted thousands of research projects. Some methods used:

  • Ethnographic interviews
  • In-depth interviews
  • Focus groups
  • Online communities
  • Future trend identification
  • Quantitative segmentation, tracking
  • Usage and attitude studies
  • Path-to-purchase
  • Ad concept testing
  • Automotive clinics
  • Choice modelling