Shopper

Immersing in the shopper’s world, JDI helps develop commercially savvy growth strategies and effective in-store activities

  • Shopper insights, need and motivations
  • Retail renewal
  • Store experience
  • Store concept and activation
  • Pricing and promotions
  • Path-to-purchase mapping
  • Category deep-dive and optimisation
  • Store audits
  • Range reviews
  • Shopper segmentation