What We Do

Uncovering the shopper truths while separating habitual from unconscious. Delving into actual behaviour

Immersing in the shopper’s world, JDI helps develop commercially savvy growth strategies and more

From ideation and creation to exploration and evaluation, the JDI Framework assists in your journey

In the ever changing media landscape, JDI captures the dynamic relationships between your brand and consumers

At times oversimplified or neglected, JDI assists from conceptualisation and planning through to impact on the shelf

Segmentation is complicated, but results shouldn’t look like waffle. Results from JDI are easy to understand, actionable and clear

Assisting clients locally or across the Asia Pacific, JDI has the expertise to seamlessly operationalise project logistics

JDI uses a variety of approaches and techniques, balancing these with discipline, creativity and flexibility