Ethnography
Uncovering the shopper truths while separating habitual from unconscious. Delving into actual behaviour
Customer Experience
Immersing in the shopper’s world, JDI helps develop commercially savvy growth strategies and more
Innovation
From ideation and creation to exploration and evaluation, the JDI Framework assists in your journey
Packaging
At times oversimplified or neglected, JDI assists from conceptualisation and planning through to impact on the shelf
Segmentation
Segmentation is complicated, but results shouldn’t look like waffle. Results from JDI are easy to understand, actionable and clear
Inbound multinational studies
Assisting clients locally or across the Asia Pacific, JDI has the expertise to seamlessly operationalise project logistics
Research toolkit
JDI uses a variety of approaches and techniques, balancing these with discipline, creativity and flexibility